Mr. M. A. Mannan

Chairman & Managing Director,

Butterfly Marketing Limited

 

 


Butterfly’ is the most prominent name in the country’s electronics scene. Since its inception in 1987, the Group has been playing a pivotal role in shaping up the industry with a portfolio of trusted brands and an ever-growing distribution network. This combination enables Butterfly to reach out to customers from all walks to meet their needs of electronic goods. Butterfly owns the exclusive distribution rights to market LG products in Bangladesh since 1995. With the long-standing partnership, Butterfly has become synonymous with LG in Bangladesh. Other world-class brands like Hisense and Eco+ were added in its portfolio much later.

The successful business formula that the group follows is no secret to the customers today. A long-lasting partnership with selective world-class brands, a robust line of skilled staff, convenient retail locations around the country, and predominantly, a vision to grow is what Butterfly operates around, with the motto – ‘Committed to Care’.

Today, Butterfly offers the industry's largest number of multi-product consumer durables through its retails, in 18 categories. This includes TVs, Refrigerators, Air Conditioner, Microwave oven, Washing Machine, Genertors, Rice Cooker, Blender, Dish-washer, Fan, Water-Heater etc.

Company Mission

Butterfly Committed to providing the latest state-of-art consumer electronics, home appliances, and energy products to all consumers, their families, businesses, and institutions at affordable pricing through a nationwide distribution network effectively coupled with a faster and efficient service network.

Company Vision

Butterfly is building a national manufacturing & distribution company, known broadly as the preferred choice among discriminating individuals, institutions, and key intermediaries, by creating an environment that attracts the mass consumers in our industry.

 

Butterfly Group’s first venture Butterfly Marketing Limited was founded in 1987. Having started with only 3 retail outlets, Butterfly was quick to create a strong place in the customers’ minds through its first successful product Butterfly sewing machine – a symbol of the ‘emerging middle class’ in the late 80s. In 1995, Butterfly went through a major rebranding initiative when LG came into the picture as an affiliate after awarding the company with its distribution rights. In the same year, the company was made into a public company with other major expansion taking place. Additionally, the company studied the purchase decision-making process and payment behavior of various customer groups and found that a significant portion of the market aspires technological advancement in their daily life, yet unable to pay for it upfront. The hire-purchase scheme was well received with multiplying the customer base within a very short time. Since 2001 Butterfly has been maintaining the top position in consumer electronics in Bangladesh.

Having operated in the consumer electronics retailing for 25 years as Butterfly Marketing Ltd, the Group has opted for backward integration in 2012, through the inception of Butterfly Limited, Butterfly Manufacturing Ltd and Butterfly Industries Ltd. These state-of-the-art manufacturing facilities are established with the strategic alliance with LG and Hisense – two top-performing global brands. A number of models for LED TVs, Refrigerators and Air Conditioners for these brands are produced at these facilities today.

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