LG UP7550 43 INCH UHD 4K TV

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Real 4K UHD. Unreal immersion.

LG UHD TVs surpass your expectations every time. Experience lifelike picture quality and vivid colours with four times more pixel accuracy than Full HD.

FILMMAKER MODE™

The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colours, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

Game Optimizer

HGiG

Thrilling Sports Experience

Feel like you're in the stadium. Bluetooth Surround Ready lets you experience the game as though you're right on the sidelines. And with Sports Alert you'll always know when your favourite teams are playing.

Quad Core Processor 4K

Enhance everything you see and hear.

The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience.

4K Upscaling

See it all in 4K.

LG UHD TV transforms 2K content into the most lifelike 4K picture by enhancing detail, definition, and color. Enjoy much clearer text and images with reduced noise and enhanced sharpness.

AI Brightness Control

A bright idea for better TV.

A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.

AI Sound

AI ThinQ

Think you know smart?
Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.