This privacy notice for Butterfly Marketing Limited (doing business as Butterfly Marketing Limited) (“Company,” “we,” “us,” or “our”) describes how and why we collect, store, use, and/or share (“process”) your information when you use the medical consultation service of Akij Takaful Life Insurance PLC, such as when you:

• Visit our website at https://www.butterflygroupbd.com/

• Call Akij Takaful Life Insurance PLC tele-medicine hotline to consult with a doctor at no cost to you

• Engage with us in other related ways — including any sales, marketing, or events

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at [email protected].

SUMMARY OF KEY POINTS

• What personal information do we process? We process personal information depending on how you interact with Butterfly Group and the Services. For the tele-medicine service, we process your name, phone number, and Email Address and share these with our insurance partner Akij Takaful Life to enable the service.

• Do we process any sensitive personal information? We may process sensitive personal information, including phone number, with your consent or as permitted by applicable law.

• Do you receive any information from third parties? We may receive information from service providers and publicly available sources to verify eligibility and deliver Services.

• How do you process my information? We process your information to provide and improve the tele-medicine hotline, verify eligibility with our partner, communicate with you, prevent fraud, and comply with law.

• With whom do we share personal information? We share limited data (name, phone, Email) with Akij Takaful Life Insurance PLC solely to deliver the tele-medicine service, and with other service providers as needed.

• How do you keep my information safe? We use organizational and technical safeguards. However, no system can be 100% secure.

• What are my rights? Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information.

• How do I exercise my rights? Contact us at [email protected].

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide when you contact us (for example, by calling the tele-medicine hotline), submit forms on our website, request support, or otherwise communicate with us.

Personal Information Provided by You. Depending on your interaction with our Services, we may collect:

• Name

• Phone number

• Email address

• Communication preferences and call details (e.g., date/time of hotline calls)

• Any information you choose to share during customer support interactions

Sensitive Information. When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

• Phone number for identity verification, eligibility checks, fraud prevention, and to enable the tele-medicine benefit with our insurance partner.

Payment Data. Our tele-medicine hotline is currently free for customers. If we enable paid features in the future, we will update this section and identify the payment processor and their privacy notice.

Social Media Login Data. Not applicable to the hotline. If we offer social sign-in on our site/app in the future, we will update this section.

Application Data. Not applicable unless we introduce a mobile application. If we do, we will update this section accordingly.

All personal information you provide must be true, complete, and accurate, and you must notify us of any changes.

Information automatically collected

In Short: Some information is collected automatically when you visit our website.

We automatically collect certain device and usage information when you visit https://www.butterflygroupbd.com/, such as IP address, browser type, device identifiers, pages viewed, and timestamps. We use cookies and similar technologies (see our Cookie Notice).

The information we collect includes:

• Log and Usage Data (e.g., IP address, pages viewed, actions taken)

• Device Data (e.g., device type, OS, browser)

• Location Data (approximate IP-based location)

Information collected from other sources

In Short: We may receive limited data from outside sources.
To verify eligibility, prevent fraud, or improve service delivery, we may obtain information from service providers, public databases, or partners.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide the tele-medicine hotline, verify eligibility, keep the Services secure, communicate with you, and comply with law.

We process your personal information for purposes including:

• To deliver the tele-medicine hotline. We use your name, phone number, and Email to verify eligibility and to coordinate your access to a doctor through our partner.

• To facilitate account- or service-related communications. E.g., call-back, appointment reminders, or follow-up support.

• To respond to inquiries and support requests.

• To protect our Services. Fraud monitoring, security, abuse prevention.

• To identify usage trends and improve our Services.

• To send administrative information. Changes to terms, policies, or program updates.

• To comply with legal obligations. Record-keeping, law enforcement requests, or regulatory requirements.

• [Other] If we introduce additional features, we will update this section.

Important: We do not use your Phone number for marketing.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?

In Short: We process your personal information where we have a valid legal basis.

• Consent: For processing Phone Number and sharing with our insurance partner to enable the tele-medicine service. You can withdraw consent at any time (see Section 12).

• Performance of a Contract: To provide the hotline and related services you request.

• Legitimate Interests: Service improvement, security, and fraud prevention (balanced against your rights).

• Legal Obligations: Compliance with applicable laws and lawful requests.

• Vital Interests: Where necessary to protect an individual’s vital interests.

• Disclaimer: Akij Takaful Life Insurance PLC will be solely responsible for any issues, damages, or harms arising from the tele-medicine service.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We share information in specific situations to deliver the tele-medicine service and operate our business.

Strategic Partner (Tele-medicine Program):

• Akij Takaful Life (website: https://www.akijtakafullife.com.bd/).

• Data shared: Name, Phone Number, Email.

• Purpose: Eligibility verification, coordination of doctor consultation, service administration, fraud prevention, and related support.

• Contractual safeguards: We require partners to protect your information and to use it only for the specified purposes.

Service Providers (processors):

• Hosting, security, analytics, communications (SMS/voice), and customer support tools—only as needed to provide and secure the Services.

Business Transfers:

• In connection with a merger, acquisition, or asset sale, subject to appropriate safeguards.

Legal and Safety:

• To comply with legal obligations or protect rights, property, or safety.

We do not sell your personal information.

5. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?

Our website may link to third-party sites we do not control. We are not responsible for their content or privacy practices. Review their policies directly.

6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

Yes. We use cookies and similar technologies for site functionality, analytics, and security. See our Cookie Notice for details and choices.

7. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

Currently not applicable. If we enable social logins, we will update this notice to describe what we receive and how we use it.

8. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

We primarily process data in Bangladesh. Some service providers may process data in other countries. Where applicable, we implement safeguards to protect your information in line with this notice and applicable law.

9. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information only as long as necessary.

• We retain name, phone number, and email for as long as needed to deliver the tele-medicine program, comply with law, and resolve disputes.

• After the retention period, we delete or anonymize your data. If deletion is not immediately possible (e.g., backups), we securely store and isolate it until deletion is feasible.

You may request deletion (see Section 12), subject to legal exceptions.

10. HOW DO WE KEEP YOUR INFORMATION SAFE?

We employ reasonable technical and organizational safeguards (access controls, encryption in transit where applicable, least-privilege, logging, and staff training). No method of transmission or storage is 100% secure.

11. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect data from or market to children under 18. If we learn we have collected such data, we will delete it. Please contact us at [email protected] if you believe a minor has provided personal information.

12. WHAT ARE YOUR PRIVACY RIGHTS?

Depending on your location, you may have rights to access, correct, delete, restrict, object, or port your personal information.

• Withdrawing consent: Where we rely on consent (e.g., using/sharing Phone Number for the tele-medicine program), you may withdraw consent at any time by contacting [email protected]. This may affect your eligibility to use the program.

• Marketing choices: If we send promotional messages, you can opt out at any time via unsubscribe links or by contacting us.

To exercise rights, contact [email protected].

13. CONTROLS FOR DO-NOT-TRACK FEATURES

We do not currently respond to browser DNT signals. If a standard is adopted, we will update this notice.

14. DO WE MAKE UPDATES TO THIS NOTICE?

Yes. We will update this notice as necessary to remain compliant. The “Last updated” date indicates the latest revision.

17. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments, contact us:

Butterfly Marketing Limited
Email: [email protected]
Phone: 02-9573673
Address: 90/1, Level-15, City Center, Dhaka 1000

18. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on your local laws, you may request access to, correction of, or deletion of your personal information. Submit requests to [email protected].

 

Tele-Medicine Hotline Disclosures (Quick Reference)

• Partner: Akij Takaful Life Insurance PLC (https://www.akijtakafullife.com.bd/)

• We share: Name, Phone Number, Email

• Why: Eligibility verification, coordination of free doctor consultations, fraud prevention, and service administration

• Legal basis: Consent, Contract, Legitimate Interests, Legal Obligations

• Marketing: We do not use your phone number for marketing

• Opt-out: You may withdraw consent at any time (may affect service availability)

• Disclaimer: Akij Takaful Life Insurance PLC will be solely responsible for any issues, damages, or harms arising from the tele-medicine service.